Internet Marketing Directions
On your Internet Marketing journey, you will encounter Search Engine Optimization (SEO), Social Media, Pay-Per-Click (PPC), Content Marketing, Online Reputation Management and Web Stats.
Search Engine Optimization (SEO)
- Keyword research
- Competitive analysis
- Code optimization
- Title and meta tag optimization
- Content optimization
Content Marketing / Link Building
- Maximize internal link building
- Secure quality inbound links
- Research, write and distribute press releases
- Blogging
Social Media Marketing
- Regular posting to Social Media channels (Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube)
Pay-Per-Click (PPC) Management
- Management of PPC channels (Google Ads, Microsoft Ads, Facebook Ads, Twitter Ads, LinkedIn Ads, Pinterest Ads)
- Create, monitor and adjust campaigns, ad groups, ads, ad extensions, keywords, bid amounts, geo-targeting
Online Reputation Management (ORM)
- Monitor online buzz about your company
- Develop a strategy to counter any potential negative press
Web Statistics, Analysis and Reporting
- Google Analytics web stats analysis and reporting